Giving Is Deeply Personal

by Andy Petersen, Director of Advancement, REI HQ

“Why should I give to your organization?”

This is a common question people ask me, particularly around this time of year, when they are being inundated with multiple requests for donations.

I have worked in many nonprofit organizations. If I have learned anything, a donor’s motivation for giving is deeply personal. 

For some, it can be merely “philanthropy.” An altruistic mindset to increase the well-being of humankind, as by charitable aid or donations. And that “well-being” can take many forms, such as health, education and the arts.

Merrily Madero, REI volunteer serving on the short-term business team, teaching on business skills at the Foreign Trade University 2 in Ho Chi Minh City, Vietnam

For others, it can be an almost otherworldly act. Two maxims come to mind.

• "Do not withhold good from those to whom it is due, when it is in your power to act.”

• "The people rejoiced at the willing response of their leaders, for they had given freely and wholeheartedly.”

  
  

These truths narrow REI donor’s motivations to its core. They feel “called” to help others, and it is an act of “wholehearted” follow through. REI donors strive to enrich the lives of others, and that act enriches their own lives.

Last month, I was in Asia to see some of the work our REI teams are doing, knowing you help make it happen.

Great things are happening in Indonesia where our team has started a local foundation that is intended to be a launchpad for investment into business opportunities and research.

Getting to learn about the new kiln used in biochar - one of the first projects for the Indonesia team's new local foundation

Vietnam is an incredible country where I saw evidence of post-war reconciliation and nationals who crave education that equips them to make their own country a leading world economy. 

What does this have to do with the truths above? How does this tie into the core motivations of donors?

In both instances, these nationals are not looking for handouts. No. The people I met are embracing the opportunity to collaborate with wise people so that they can gain significant knowledge – and wisely put it into practice. Donors to REI (like you) provide resources to help build their nations from “underdeveloped” countries into “developed.” You continue to fulfill your calling.

REI President and CEO, Doug Erdmann, receiving a gift from Dr. Nguyen, vice rector of the Froeign Trade University 2 in Ho Chi Minh City, Vietnam

I think you know what I mean by “otherworldly.” Your support has enriched their lives – and that should cause you to smile. Why? Because your whole-hearted desire to give – fulfilled – serves a greater purpose than yourself. 

Seeing your support in action while I was in Asia filled my heart with great joy. As a donor to REI, you make these opportunities possible.